Utah video production is a booming industry in the western state; lots of individuals and companies hire production businesses to produce movies about them, as much of the marketing world turns to the Internet. If you have a business in Utah and you don't know how to get your name out into the public, you can hire a video production company to shoot a commercial or promo video of you, and then post it to one of many online video websites. One of the choices to make when you hire a video production company is whether to shoot a promo video in high or standard definition. High definition, or HD, is the clearer option of the two and can be broadcast on large screens and not appear grainy. Some video production companies based in Utah can even produce a 3D video, which might be good if your customers are seeing your promo video at a 3D movie theater. Before you can start shooting in HD or 3D, though, you need a video idea. Even if you don't have a solid script, you can still consult with a Utah video production company and work out a basic script. Production companies hire staff writers to help turn basic ideas into working scripts. These production companies can also locate and hire talented actors for your video, or use actors that you have in mind. The actors are only as good as their visual surroundings, though, so it's important to hire a production company that knows how to find the best shooting locations. Utah has many mountains, valleys, deserts, and forested areas for the location scout to choose from. Many video production companies also have a studio with a green screen, so you don't even have to go outside to shoot the video. The green screen can portray nearly any background you want. Of course, not every business owner in Utah wants to spend money to have a company make a video for them. If you feel that you have the knowledge of video production to make a video yourself, but you just don't have the equipment, you can rent the equipment from a Utah video production company. Video cameras are the most important pieces of equipment, because a good camera can bring a good script to life. Video production cameras come with lots of buttons, dials, and screens to look at, so it's a good idea to research the camera before you even rent it. Video production companies charge for a rental by the day or by the week, so you want to be sure that are renting the camera that will fit your purposes. However, cameras aren't the only equipment to rent from a video production company. The camera can't do much if your lighting is poor. There are many pieces of lighting equipment to choose from, all which can be placed in different areas on your set to produce a clearer picture. Many lights come on stands that can be raised and lowered, and they have flexible covers that can change the intensity of the light. Other rental equipment to help you prepare for video production in Utah includes scene slates to help the director know which scene is which, an audio boom to capture even the quietest dialogue while blocking out external noises, and other audio mixers to create the best sound for your video. So whether you want to try your hand at directing, editing, mixing, and producing, or you want to pay professionals to do it all for you, Utah has many video production companies with the necessary equipment to put your business name on the market.